Livestock Research Innovation Corporation

New Chair, Vice Chair at Livestock Research Innovation Corporation

News release, 15 June 2021: LRIC elected a new Chair and Vice Chair and welcomed two new directors to its board at its recent annual general meeting. Brian Miller, a Huron County farmer and the poultry industry representative on the board, takes over as Chair of the organization. Don Gordon, who farms in Durham Region and represents Dairy Farmers of Ontario, is the new Vice Chair.

ALL CAPS

Commentary by Mike McMorris, LRIC CEO, June 2021: I recently heard a CBC news reporter use the phrase “all caps” to identify people that live to be outraged about one issue or another.

Bringing industry and researchers together to spur innovation

Ontario Hog Farmer, June/July 2021: Karen De Bruyn has some unique insights when it comes to research and the pork industry. Not only did she grow up on a family hog operation in Oxford County, but she also completed a master’s degree with well-known University of Guelph swine researcher Dr. Bob Friendship.

Collaborating to tackle the big issues facing livestock farmers

Ontario Beef Farmer, May 2021: Livestock Research Innovation Corporation (LRIC), commodity organizations like Beef Farmers of Ontario and the research community are increasingly turning to broader research partnerships.

Livestock research needs more collaborative approaches

Milk Producer, May 2021: Livestock Research Innovation Corporation (LRIC), commodity organizations and the research community are increasingly turning to a cross-sectoral approach to research to address increasingly complex issues facing the livestock industry.

Big things

Commentary by Mike McMorris, LRIC CEO, May 2021: The big things facing livestock today are huge and far too big for any one sector to tackle by itself. And even if they could, there is a shared vulnerability which means that all sectors need to move forward, or all are at risk.

Thinking beyond the species

Ontario Hog Farmer, April/May 2021: Many issues facing livestock farmers today are complex and multi-faceted, affect different livestock types and require a broader spectrum of expertise. That’s where the concept of a cross-sectoral approach to research comes into play, which LRIC, commodity organizations and the research community have increasingly been focusing on.

It’s time for a Livestock Manifesto

Farmtario, April 8, 2021: We know all too well that livestock producers count on consumers for their purchasing power and most of us are aware of the “social contract” that the agriculture industry needs to live up to with society. How is the livestock sector doing with regards to the view that society holds of it? Based on headlines and social media, not so well.

You can’t make this Sh** up!

Commentary by Mike McMorris, LRIC CEO, April 2021: Animal-free milk, eggs and meat are a reality. Consumer interest in these products is driven by their concerns for their own health, the environment and animal welfare. If the livestock sector wondered what three topics they need to deal with and tell their good story about, there you have it. Failure to do so could lead to a tipping point, beyond which society takes on the view that livestock equals bad.