News release: New podcast series on innovations launched for Livestock industry
‘Getting Research into Practice podcast’ examines what makes a successful livestock innovation
For immediate release
Guelph ON 23 February 2022 - “Getting Research Into Practice” (GRIP) is a new 10-episode podcast series exploring innovations in the Ontario agriculture sector. It was developed by Livestock Research Innovation Corporation (LRIC) in partnership with the University of Guelph (UofG) and Poultry Industry Council (PIC).
“We wanted to highlight what makes a successful innovation and identify what barriers keep some ideas from ever making it to industry or farms,”says Dr. Jennifer Ellis, Assistant Professor in the Animal Biosciences Department at the University of Guelph.
The focus of the GRIP podcast series is on researchers and industry professionals in different animal agriculture sectors who have successfully applied research and innovations in their field. The collaborating organizations came together to develop this podcast with the shared goal of cultivating and encouraging innovation and research for the future of the livestock sector.
“Innovation is most successful when industry and academia work together, and so we need to bridge the innovations being developed and people at the farm level who decide which to adopt,” says Ashley Honsberger, Executive Director with PIC.
With the fast-paced nature of the agriculture industry, it is critical that researchers not lose sight of the changing needs and challenges of the industry. Producers must also be proactive by raising issues and questions and then considering options and taking action at the farm level.
“Innovation is all about change and change is all about people and so we need to listen and connect people and ideas toward better innovation,”says LRIC CEO Mike McMorris.
This podcast series, funded and supported by Mitacs through the Business Strategy Internship (BSI), and the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) through the Knowledge Translation and Transfer (KTT) program, aims to help identify ways to help bridge the gap and lead to more interaction and innovation. You can listen on Thursday mornings to the “Getting Research Into Practice (GRIP) podcast” on Apple Podcasts, Spotify and Anchor FM.
Established in 2012 with support from Ontario’s beef, pork, dairy and poultry sector organizations and the Ontario Ministry of Agriculture, Food and Rural Affairs, LRIC’s mission is driving innovation. The organization takes a value chain approach to research and innovation by providing leadership in research priority setting, coordination and process, identifying and communicating emerging issues, and strengthening networks across the sector.
For more information:
Mike McMorris at the Livestock Research Innovation Corporation