Disrupting the livestock sector
CEO commentary by Mike McMorris
I recently attended the annual general meeting of AgSights, an LRIC member organization dedicated to data collection, information and genetic evaluations. AgSights works in a very tough space with a focus on the beef, sheep and goat sectors.
This AGM was special because AgSights is celebrating thirty years as a producer-led cooperative. Such a milestone is a great time to look back and recognize where you came from and celebrate success. It is also a good time to pause and think about where you want your organization to be in 10-30 years.
Those attending the AGM were asked to choose three words to describe the AgSights of the future and responses included leader, innovation, etc. The most intriguing answer was “disruptor”. By definition, a disruptor can be a company or form of technology that causes radical change in an existing industry by means of innovation.
There is no doubt that the livestock industry will look much different in the future. There will be disruptions along the way. It is far better to be an active participant in those disruptions, working closely with organizations like AgSights, than waiting and hoping that others have your interests in mind as they disrupt your business.
